Regional Marketing Manager

Richmond, VA

Full Time

SteelHead Management

Experienced

SteelHead Management is a full-service property management company formed in 2016 to manage multifamily and mixed-use assets owned by the Holladay Corporation and Spy Rock Real Estate Group, both of which are active developers. SteelHead’s team is comprised of best-in-class personnel, both at the corporate and site level with a team-first and people-first culture. Steelhead does not manage third-party assets and focuses on NOI and cash flow optimization within a portfolio of owned assets. SteelHead is responsible for managing day-to-day operations for a portfolio of residential, commercial, and mixed-use assets. The property management division manages over 3,000 residential units and 200,000 SF of commercial space in the Richmond, Tidewater, and DC markets.

Job Summary:

We seek a talented and motivated professional to join our team as a Regional Marketing Manager in Richmond, VA. This is a terrific opportunity to join a growing, fast-paced real estate organization and immediately make an impact. This position will report to the assigned Regional Director.

Responsibilities will include:

Assist with the production of marketing materials, signage, and collateral
Process all new signage orders and follow through with the installation
Assist with creating advertising materials (e.g., rack cards, direct mail campaigns), while maintaining the brand guidelines
Manage social media user accounts, including Facebook, Instagram, LinkedIn, Yelp, and GMB. (change hours, add images, provide access to new users at site level)
Monitor the site’s monthly social calendars to ensure and assist with unique, creative, upscale, interactive resident events
Submit/complete RealPage Platform, Engrain, ILS support tickets as needed
Weekly Website Audits & Corrections
Weekly Prospect Phone Audits
Monitor and Send Concerning Reviews to the Regional Director
Weekly Report for assigned Regional Portfolio
Update/Maintain Portfolio G5 websites (property specials, employee changes, bios, site hours of operation, new local advantage members, images, etc.)
Stay current on social updates, platform changes, stats, strategies, etc., and share when appropriate
Schedule Employee Headshots & Update Websites w/ New Images
Send out the monthly Employee Spotlight, Birthday Spotlight, Anniversary Spotlight, and Post to Social Media
Experience with Graphic Design preferable
Other duties as assigned

Qualifications:

Bachelors degree, or equivalent combination of education and career experience. Minimum of 3 years of demonstrated experience managing multi-channel marketing campaigns
Knowledge of marketing channels and best practices, including Google Ads, social media platforms, email marketing platforms, search engine optimization, and traditional media
Experience in multifamily industry, or related industries is preferred, but not required. We encourage you to demonstrate how your unique mix of marketing skills is the perfect fit
Proven ability to develop collaborative relationships with and support corporate and regional teams
Ability to tackle complex tasks independently with sound judgment, critical thinking, and emotional intelligence
Exceptional project management, time management, and organizational skills
Exceptional oral and written communication skills
Strategic, analytical, and creative thinking skills, with the ability to use data to inform decisions
Proficiency in Microsoft Office

Company Benefits:

4-Weeks Paid Time Off
10 paid Holidays
Medical
Dental
Vision
Company Paid Life Insurance
FSA
401k
Cell Phone Allowance
Opportunity for Growth

Steelhead offers a great work environment, and we are committed to our CORE VALUES. We believe in:

Strength of Purpose
Gratitude and Grace
Collaboration and Communication
Relentless Pursuit of Excellence
Uncompromising Honesty
Trusting In Each Other and Ourselves
Spirit of Accountability & Self-Improvement
Innovation
Results
Enjoying the Ride!

Steelhead Management is an Equal Opportunity Employer.

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Regional Marketing Manager

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